Description
How does an entertainment business make money? How much profit can an entertainment business make?
Business Entertainment 101 provides an overview of the rapidly changing entertainment industry: Who does what, how, when and why in the making and marketing of America’s most influential and profitable export. We will explain the terminology and inner workings of the entire industry, covering motion pictures, television, theatre, music and new media including the six major principle businesses: film, television, music, new media, theater and radio. This class is an essential reference for students or indeed anyone fascinated by the industry that intrigues most of us and has a profound effect on our society.
